With the Spring Selling season well on it's way, Builder Marketers are thinking about their Summer events. Builder Promotions follows 200+ top Builders on
Instagram, and it's clear
Instagram is being used by smart builder Marketers to promote Community Events, and this is where a Builder Mobile APP can add marketing horsepower and sales opportunity.
With your
branded Mobile App in hand, your prospects can receive invitations to your event and follow up from your Sales Team. You can reward prospects digitally on their App or incentivize them with themed gifts they receive in-person at the event.
Here are 5 ideas for using Mobile to attract a crowd, enhance your events and follow up afterward to nurture qualified prospects.
#1 Event: Summer Concerts on the Community Green
Incentivize Attendance: Offer a free download of the band's music or a digital reward
music download card with a free song(s) and a branded landing page for your community.
#2 Event: VIP Realtor Cooking Demo with Wine Pairing to Showcase Gourmet Kitchen Design
Invite and Follow-up: Send an Invite through your Mobile App and share recipe content after the event so guests can reproduce what they learned when they entertain at home. Offer an
upscale cooking gift. Ask invitees to share their favorite food and wine pairings with the Facebook button that connects to your page from your App.
#3 Event: Farmer's Market "Pop-up" at Your New Home Community
Invite and Incentivize Attendance: Use your Mobile App to share content with seasonal recipes that use Farmer's Market ingredients. Offer an Eco-
Recycled Farmer's Market Tote when they arrive. Send notifications about free offers from Market vendors.
#4 Event: Summer Movie Nights
Announce, Tease and Follow-up: Use your Mobile App to announce a family movie night. Set up a link to a trailer of the movie to tease your target audience and follow-up with a
digital reward delivering a free movie night at home. All delivered via your prospects' mobile device!
#5 Virtual Event: 72-Hour Facebook Design Jam
Invite, Engage: Use your branded Mobile App to invite prospects to share an image of their happiest place at home (mine is a
tiny front porch which I've reimagined as an outdoor living room). Integrate enticing photos of
your favorite spaces in new homes you are marketing. Encourage images adorned with family pets to boost FB engagement.
Do you have a one of those creative images that conveys the essence of a recent event? A picture is worth 1000 words and
we'd love to see your Event photos on our FaceBook page if you have a minute to post.
Thanks for joining the conversation.
Cheers! Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by
Builder Promotions, an e-commerce company and proprietary group buying platform that manages branded products and marketing supplies used throughout the new home selling cycle. Builder Promotions'
Mobile App supports busy marketers who are doing business on-the-go.
"Yes is a tiny word that can do big things - say it often." Eric Schmidt, Google
During his commencement address at University of California at Berkeley, Google Leader, Eric Schmidt spoke about the magic of saying yes. He summarizes his advice well in this excerpt.
"Find a way to say yes to things. Say yes to invitations to a new country. Say yes to meeting new friends. Say yes to learning a new language, picking up a new sport. Yes is how you get your first job, and your next job. Yes is how you find your spouse, and even your kids. Even if it's a bit edgy, a bit out of your comfort zone, saying yes means you will do something new, meet someone new and make a difference in your life, and likely in others' lives as well. … Yes is a tiny word that can do big things. Say it often."
At Builder Promotions, we talk about the importance of saying "Yes" to clients and the power of the positive response it engenders. Yes can magically lighten the workplace and deliver delight to clients all at once. If we can deliver customer happiness, we feel we've fulfilled our brand mission.
This blog post is part of our "Yes Campaign" designed to help us deliver more Yes and less stress for our busy Builder Marketer clients. We rarely say no, but when we do, it's disappointing to our clients and pains our Production team that they cannot say yes. The culprit is almost always tight scheduling, so we set out to become part of the scheduling solution!
To overcome scheduling challenges for a very important client, we recently collaborated with her to create a promotional calendar so that she could relax knowing we would contact her in advance about upcoming Openings, Events and Customer Closing needs for her Communities. It reduced her stress around last minute ordering and helped us to say yes 100% of the time.
After saying "Yes" to working on the scheduling solution, I started to think about the magic of yes and how this tiny word can set off a positive chain of events at work and elsewhere. So here's my list of things that deserve a yes and more often than not, produce positive returns - what's on your list?
You are genuinely devoted to delivering the American Dream of home ownership to home buyers.
You understand that people love the freedom to choose what works for them in a home.
You are authentically interested in understanding and listening to buyers in your markets. You are genuinely curious about what consumers love in a home.
You want people to feel happy in their new home and you think about how to create a memorable move-in day experience.
You are appreciative of the support you receive and that makes it really fun to work for you!
Happy Valentine's Day from Builder Promotions.
Cheers!
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by 
There are many reasons to be obsessed with Social Media Marketing. For me it all comes down to one word, "Sharing". Social Media provides consumers with a way to quickly share virtually anything, including favorite new home brands. The key for Builder Marketers is delivering "shareable content". The digital house hunt demands that photos, video tours and listings are abundant and well organized for new home shoppers. Builders have invested significantly in digital content for their websites and most of it can be leveraged across Social Media. Where and how you share matters.
Larry Kim, with 
Every January I make a New Year's resolution to gain greater perspective about trends that impact our business and our clients' businesses. I am a strong believer in studying content that goes beyond the boundaries of our industry. I think we all benefit from the "change in content scenery" that can lead to new insight. I thought I'd share some of my resources at the beginning of this new year. We know our readers, clients and prospects are avid knowledge seekers on behalf of their brands.
Here are five resources I like which cover areas of Marketing that are relevant to Builder Marketers right now:
The team at Builder Promotions feels incredibly grateful for the clients we have and prospective clients who are engaging with us.
Our clients are simply amazing. They are doing more with less in today's market. They are digital superstars and real world experts on new home community marketing. We love supporting the Marketing professionals who often email us at 10 pm, squeeze in a conference call even though they are home with a sick child for the day, and regularly work very late because they are completely devoted to delivering the American Dream to homeowners across the USA, for their Brands.
When I describe our clients to colleagues, there are a myriad of adjectives that I use. I thought I'd list them here because this is why we love supporting Marketing Professionals in the new home building industry. Our clients are truly amazing.
They are:
We think it's significant that Builder Marketers can purchase Marketing supplies they need to promote their communities and help solve a huge problem that relates to the importance of a Home.In this case, education is the "roof" we are building to protect children from a future of adult homelessness. You can learn more about Monarch through this brief 
Here's my story about what inspired me to make giving to Monarch a part of our business model.
I decided to set up a fund-raising campaign sponsored by our company, Builder Promotions, a nationwide firm in the San Diego community. Our clients are the Nation's Home Builders and we support their mission to enable the American Dream of home ownership. Between our Clients, our Supply chain partners and other Stakeholders (and friends), we hope to collectively contribute to Monarch's mission. If we can build homes for Americans who already have a roof over their head, why not build an "education roof" that provides children protective shelter from a future of adult homelessness. Monarch offers an education and wrap-around support services that breed the intense form of hope that propels a young person toward their dreams. This is what struck me in my encounter with the effusive college-bound student I met on my visit to Monarch.
Monarch's model is one that could be eventually replicated nationwide which is why we think it's so important. Wherever you are marketing new home communities, you can make a difference by purchasing marketing supplies from our 
Contributions will be given directly to the Monarch School by Builder Promotions. Look for updates on our 
Summer begs us all to play more and relax a little. Click the links below to have a peek and have fun planning your events. 
Customer Insight is rapidly becoming an area of greater interest for many industries and Builders are no different. We've shifted from a sell-to model of pitching customers a product, to a customer journey model where consumers decide when and where they engage with your company and how they proceed in getting to know you. The average customer travels 70% of their buying journey before engaging with a sales person. That's a change worth noting.
Our Builder clients are telling us that they are focused on customer experience design as it applies to the buying experience in addition to how it applies to living in their new homes and communities. And it makes sense! Builders have to understand how people make decisions to purchase their ideal living spaces and deliver a buying experience that rivals the excellence of the home product itself.
Customer Insight is now an asset as valuable as Land and Location. Integrating the Voice of the Customer across all functions, enables Builders to attract like-minded prospects to their communities. 
Ironically, the Listen360 survey appeared in my email as I was watching this 
Customer Insight doesn't have to be a complex task delivered by a staff of researchers. Cloud technology is making it easier for companies large and small to be agile and responsive to customers. One small insight like the 
Company e-Store platforms have burst forth in the procurement world, supporting every possible form of purchasing and enabling enterprises to centralize their spend and operate more profitably. I thought it worth a blog post to talk about how our e-Store Platform helps Builder Marketing Teams use their lean budgets cost-effectively. So here's an overview followed by real life examples of what our clients say about the support they get from their virtual marketing team at Builder Promotions.
The majority of our clients use our e-Commerce enabled 